Monthly Newsletter
Monthly Newsletter
ABOUT
My Role: Writing and Designing the Newsletter
Tools: Canva
Timeline: February - March 2024
The Problem
The Connecticut Office of Manufacturing faced challenges in effectively reaching their manufacturing audience for targeted outreach, leading to the decision to launch a monthly newsletter. My role involved designing the layout, writing content, and gathering information aligned with the OOM’s outreach goals. These newsletters were intended to be distributed via email.
The Process
I collaborated with my manager to discuss her vision for the monthly newsletter and incorporated my own suggestions. Together, we decided that I would create three potential newsletter formats, from which we would select the final design. The image on the left displays the chosen format.
Gathering content required coordination with multiple stakeholders. For the manufacturing spotlight section, I conducted one-on-one interviews with manufacturers. For the manufacturing updates, I reached out to the Chief Manufacturing Officer for his monthly input. Lastly, I worked with my manager to obtain updates on the Manufacturing Innovation Fund, which she oversees in collaboration with other stakeholders.
The Conclusion
In conclusion, this project provided valuable learning opportunities in both design and content creation. I’m proud to have initiated the monthly newsletter to enhance the OOM’s outreach to manufacturers across various ages and generations. I thoroughly enjoyed gaining experience in interviewing individuals featured in the spotlights and researching local food and beverage products unique to the State of Connecticut.
